A successful billboard and sign designer is someone who is able to effectively communicate their clients’ messages through creative and eye-catching designs. They possess a deep understanding of design principles, typography, and color theory, and are able to use this knowledge to create visually appealing and effective signs and billboards. They are also skilled in using design software such as Adobe Illustrator and Photoshop. In addition, they must have strong communication skills to work with clients, understand their needs and execute on that. They should also be able to work well under pressure and have the ability to meet tight deadlines. They must be flexible and adapt to the changes in the industry and market demands. Furthermore, they should have a good portfolio to showcase their previous works and their ability to deliver great results.